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How to communicate about sustainability efforts when there’s still a long way to go for your brands?

“Greenwashing” and " Greenhushing" recent notions that are increasing known, as the importance of sustainability increases. The balance can be tricky to find and is a challenge for the communication of brands.

Why Resale became the stake of the luxury brands?

Mastering off-price fashion in an omnichannel world

Why is the off-price market a leverage in the fashion industry?

The necessity of the circular economy in the Fashion Industry

The way our economy functions is related to our pollution, instead of just the intake of energy. We can wonder with the creativity which characterizes the fashion industry, why the system is not avoiding waste?

ISLA's team is growing

Welcome our new intern!

Revaluing brands excess inventory: Yes but at what scale?

What is the place of upcycling in dealing with excess inventory from brands?

Dapper Dan, the first upcycler

GUCCI Made in Harlem. Legendary Dapper Dan transformed luxury and fashion icons for his clients in Harlem. This s upcycling at its finest, not only of the clothes themselves but of the cultural messages they translate. Read our full article, link in bio. "Brands like Gucci, Louis Vuitton, MCM and Fendi were already popular amongst the hip-hop community, but many of its members couldn’t even fit into the ready-to-wear offerings...Dapper Dan.. turned the clothes into wearable status symbols." .. Dap describes what he did as “black-inizing” the appeal of these labels

From Tokyo to Paris : How did upcycling come about?

The upcycling technique - the idea to recover materials or products that are no longer used to create new ones of superior quality - is more and more present in the fashion industry. All over the world, upcycling is gradually adopted and appears to be the solution to develop a sustainable and environmentally friendly fashion. But, how and where did it start?

How can brands deal with excess inventory without devaluing their brand? 

How can brands deal with excess inventory without devaluing their brand?