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Why Resale became the stake of the luxury brands?
The opportunities in the resale market have never been greater in the fashion industry. Indeed, the popularity of the secondhand market has encouraged brands to create their own channels, to control their brand identity.
Read ArticleHow to communicate about sustainability efforts when there’s still a long way to go for your brands?
“Greenwashing” and " Greenhushing" are a recent notions that are increasing known, as the importance of sustainability increases. The balance can be tricky to find and is a challenge for the communication of brands.
Read ArticleISLAX AIGLE
Aigle is an innovative brand who wants to be a green and respectful of the environment. Therefore ISLA collaborates with Aigle to help the brand remonetize its excess inventory
Read ArticleMastering off-price fashion in an omnichannel world
Why is the off-price market a leverage in the fashion industry?
Read ArticleThe necessity of the circular economy in the Fashion Industry
The way our economy functions is related to our pollution, instead of just the intake of energy. We can wonder with the creativity which characterizes the fashion industry, why the system is not avoiding waste?
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Revaluing brands excess inventory: Yes but at what scale?
What is the place of upcycling in dealing with excess inventory from brands?
Read ArticleDapper Dan, the first upcycler
GUCCI Made in Harlem. Legendary Dapper Dan transformed luxury and fashion icons for his clients in Harlem. This s upcycling at its finest, not only of the clothes themselves but of the cultural messages they translate. Read our full article, link in bio. "Brands like Gucci, Louis Vuitton, MCM and Fendi were already popular amongst the hip-hop community, but many of its members couldn’t even fit into the ready-to-wear offerings...Dapper Dan.. turned the clothes into wearable status symbols." .. Dap describes what he did as “black-inizing” the appeal of these labels
Read ArticleFrom Tokyo to Paris : How did upcycling come about?
The upcycling technique - the idea to recover materials or products that are no longer used to create new ones of superior quality - is more and more present in the fashion industry. All over the world, upcycling is gradually adopted and appears to be the solution to develop a sustainable and environmentally friendly fashion. But, how and where did it start?
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