ISLAX AIGLE

September 4, 2022

Author:
Clemence

ISLA  helps brands to dispose of their stock in a sustainable way. We do this through our marketplace management platform which gives brands the control and traceability to choose which resell marketplace to distribute their excess inventory. Avoiding clothes going to waste and protecting the planet and their image. The aim of ISLA is to include the brands in the circular economy, by extending the life expectancy of each and every product.

Aigle is a responsible French brand with 170 years of history. Aigle is a committed brand that produces clothing that respects nature and people with noble raw materials (cotton, wool and natural rubber). The mantra of the brand is "to allow everyone to live experiences to the fullest without leaving any other footprints than those of their own steps". The brand subscribes to a number of labels to demonstrate its commitment and provides a detailed annual report on its activities. Aigle is committed to its consumers by being honest and transparent through the accessibility of its data.

The logical continuation of this awareness around ethical production and green sales is a management of its unsold goods without carbon impact.  Indeed, in order to respect its 0 carbon footprint objectives, Aigle must find alternatives for the disposal of its unsold goods and this is where the second hand comes in.

Its popularity is important on the second hand channels thanks to the quality of its products. Indeed, ISLA did a study throughout the 10 second hand  marketplaces  and has found that Etsy or Vestiaire Collective, but especially Videdressing is the channel where the brand is the most popular.   Also, the resale of items on its popular channels with users, especially the millennial generations and Gen Z, allows for a resale often at a higher price, than on Veepee. The platforms are much more visited and known by the general public. Yet, the second-hand market is capricious and evolves rapidly according to its own trends. The link with consumers must be more personalized and quicker to respond to all uncertainties and hesitations, in order to motivate the sale.

The interest of a collaboration with ISLA is to be able to sell its unsold products to channels already known, without effort, adapted to the brand image. Our analysis allows a measurement and traceability of your clothes. We handle the pre-sale customer support questions for you and you can reach a new market of customers. You can be part of the circular economy and be a 100% winner by remonizing your sleeping stock and achieving your sustainability objective.